Privacy Policy for ARaura

Effective Date: November 7, 2026

ARaura Augmented Reality Fashion Corp (“ARaura”, “we”, “our”, or “us”) respects your privacy and is committed to safeguarding your personal data. This Privacy Policy describes how we collect, use, disclose, and protect information when you access or use:

The araura.co website
The faes.ar website
The Faes AR mailing list, and our draws, contests, giveaways and surveys

1. Scope

This Privacy Policy covers ARaura’s websites, including www.araura.co and www.faes.ar; the Faes AR mailing list; our draws, contests and giveaways, including the Faes AR Monthly Draw; our surveys; and messages you send us through our websites or social media pages.

It does not cover the Faes AR application. The Faes AR Privacy Policy (www.faes.ar/legal/privacy) and Biometric Notice cover the application, your Account and your purchases. Signing up to the mailing list does not create an Account.

2. Key Commitments

We do not store or record facial likeness or video feed data.
We do not collect biometric identifiers.
We do not sell or rent personal data.
We provide clear user controls over consent, cookies, and data preferences.

3. Information We Collect

We collect only what is necessary to operate our services.

a. Personal Identifiers

Name and email address (account creation or contact form)
Social login credentials (if used)
Payment and billing information (when applicable)

b. Usage Data

Device information, OS, language
Feature usage (aggregated, anonymized)
Diagnostics and crash reports (if opt-in)

c. Mailing List, Draws and Surveys

When you sign up, enter a draw or answer a survey, we receive what you type into the form: usually your first name, email address, whether you run games or play, your country of residence where a draw needs it, and your survey answers. We record when you signed up and confirmed, the page you came from, and, if you entered through someone’s share link, whose link it was. Our email provider records whether our emails are delivered and opened. If you win a draw, we receive what you send us to claim the prize. We do not ask for your date of birth, address or payment details.

4. How We Use Your Information

To deliver and support our services
To personalize the user experience
To troubleshoot and improve functionality
To process payments (if applicable)
To fulfill legal obligations

We use mailing list, draw and survey information to send you the emails you signed up for, to run draws under their official rules, and to understand our players. Joining the mailing list is a condition of entering a draw, as its rules say. Every marketing email has an unsubscribe link, and unsubscribing does not cancel an entry already made. With a winner’s consent, we publish their first name, last initial and province or state.

5. Legal Basis for Processing (GDPR)

For users in the European Economic Area (EEA) and UK, we process data under Article 6 of the GDPR:

You have given consent
It is necessary for the performance of a contract
It is in our legitimate interest to provide and improve services

If you do not provide required personal data, some features (e.g. ownership of digital objects in Faes AR) may not function.

6. Sharing and Disclosure

We do not sell or rent your data. We may share data with:

Service providers (e.g., cloud storage, email, payment processing), under contractual obligation
Kit (ConvertKit LLC), which holds our mailing list in the United States
Authorities when legally required
Successors in case of a merger, acquisition, or asset sale

Data shared is always minimized and purpose-specific.

7. International Transfers

Your personal data may be transferred and stored outside your country, including in the United States. We implement safeguards such as Standard Contractual Clauses (SCCs) where legally required.

8. Data Retention

Account data is retained while your account remains active.
AR content is user-controlled and stored locally unless explicitly uploaded.
Diagnostic logs (if opted-in) are deleted after 90 days.
You will be notified if your data is kept beyond these periods.

9. Security Measures

Encrypted transmission using TLS
Secure storage and access controls
Local-only video processing for AR features
Employees and contractors are under strict confidentiality agreements

Despite these measures, no system is 100% secure. We recommend users safeguard their own devices.

10. Your Rights (GDPR / UK GDPR)

You may exercise the following rights:

Access your data
Correct inaccurate data
Delete your data
Restrict or object to processing
Data portability
Withdraw consent at any time

To exercise any of the above rights, email info@araura.co. We may request identity verification.

You also have the right to lodge a complaint with your local supervisory authority.
EU residents can refer to: https://edpb.europa.eu/about-edpb/board/members_en

11. Cookie Policy

We use cookies and similar technologies on our websites:

a. Types of Cookies

Functional – Remember preferences (e.g., login state)
Analytical – Understand usage patterns
Targeting – Improve relevance of content
Third-party – Used by embedded platforms (e.g., YouTube, analytics)

You can disable cookies in your browser, though this may affect functionality.

12. Do Not Track

Our sites do not respond to “Do Not Track” (DNT) browser signals. Third parties interacting with our platform may not respect DNT either.

13. Children’s Privacy

Our services are not directed at children under 13 (or 16 in jurisdictions with stricter laws). We do not knowingly collect data from minors. If you believe we have, contact info@araura.co to request deletion.

14. Changes to This Policy

We may update this policy as required by law or as our services evolve. When updated, we will change the “Effective Date” and may notify users via the site or app. We recommend checking this policy periodically.

15. Contact Us

For questions, concerns, or data-related requests:

ARaura Augmented Reality Fashion Corp
154 Ave Mozart Ouest, Montréal QC H2S 1C4, Canada
Email: info@araura.co
Website: www.araura.co
Person responsible for the protection of personal information: Connor Harty, info@araura.co